You’re Losing Sales by Overlooking This Personality Type

3 tips to ensure your message considers reflective thinkers

Listen. Digest. Understand. Reflect. Respond.

These are the typical mental flows common to people who take a little more time to deliberate.

I know, I’m one of them.

If your messaging only speaks to quick decision-makers, you’re leaving potential buyers behind, and likely, money on the table.

Here’s how to reach reflective thinkers more effectively:

1. Go Deep with Evidence

In your reviews, case studies, before-and-afters, and detailed product benefits, you need to go under the hood. Showcase the inner workings. Reflective thinkers want comprehensive, verifiable information — not vague claims or fluff.

2. Lead with Logic

Structure your message with a clear golden thread. Lay out exactly why your product or service benefits them, and support it with real data. This appeals to their analytical nature and builds confidence in the decision.

3. Build Visible Trust

Use testimonials, expert endorsements, and transparent practices to establish credibility. A mentor told me recently, “the value add you want to focus on is the reviews.” Stack up strong feedback with real stories that highlight results and transformation.

Being quiet is just as much a strength as being loud the difference lies in how reflective thinkers process information.

Addressing this mindset as you write your message will ensure that money isn’t left on the table, it’s just put there a bit later on.

Why Your Meta Ad Fails, and What to Do About It.

It’s not the lighting
It’s not the production
It’s the first 3 seconds

A bad hook = no attention.
No attention = no action.

I saw an example today whilst scrolling. A paid ad for a premium supplement brand.

The influencer (who I didn’t recognise) opened with:

“What is my favourite supplement? Hmm, let me think… I’d choose pizza, because it gives me energy.”

(It wasn’t pizza. But maybe it should have been)

Here’s a common problem with scripted influencer ads:

A) You’re assuming the audience knows who the person is.

B) You’re forgetting viewers still need to know why it matters to them.

A familiar face might grab attention, but without an emotional payoff or a clear indication of benefit. Attention dies fast.

The WIIFM test (What’s In It For Me?) still rules.

What could she have said instead?

“After just one slice of this, I’m instantly fired up for a full day of filming.”

“I took just this one supplement before I created this viral piece of content — no magic, just science (and pepperoni).”

Notice the shift in focus:

Action ➔ Transformation
Resolution ➔ Causation

Every great ad, with or without an influencer, answers this:

How does using this product make life better for the consumer?

The secret sauce (had to) lies here.

Influencer marketing isn’t a shortcut. It’s an amplifier. Magnifying what’s already working by leveraging their success to validate your product.

The influencer will stop the scroll, the hunger is made from the hook.